Wednesday, August 8, 2012

1 A Definition of Search Engine Optimization (SEO)

The Key to Succes for SEO (Search Engine Optimization) Project
What is Search Engine Optimization??? Before you can ever hope to market your website successfully, you must understand a concept that is absolutely vital to your success. It is called Search Engine Optimization (almost always referred to as SEO). 


SEO, This is a marketing method. Essentially, it involves doing specific things that will move your site to the top ranks of Google, Yahoo and MSN search for your site's topic. This is how we will be generating most of the traffic to our sites.


The Example of SEO Application is, if someone searches Google for "learn to knit" and you have a quality site about knitting, there is a good chance that your site will show up somewhere. This will drive many of visitors per week. Does that make at least a little bit of sense yet?


The key Of Search Engine Optimization here is to write as many articles for your site as possible. They will each have their own specific topic within your main subject. If learning to knit is your subject, you may write articles on "different types of knitting", "How to choose the right yarn for knitting", whatever. Now pay attention. Each of these articles will have a chance to showing up at the top of Google for their specific title. If someone types in "different types of knitting" into Google, we want your article coming up first. That way, you have your homepage PLUS 20 more articles that will show up in the search engines and should send you 20x more visitors than just your homepage. Are you following me so far? Each new page that you write is a whole new opportunity to get more traffic. And the more traffic you have, the more money you can generate.


Another example, using numbers this time, to really make sure you understand this concept. Let's say that there are 10,000 people searching Google for "learn to knit" every month. You write an article with this title for your site and now, you start to show up towards the top of Google. Maybe you get 10% of those 10,000 searches to visit your site - 1,000 visitors. 


Congratulations. Now, you write 19 more articles on other topics like "best yarn for knitting". These all have a similar situation with 10,000 people searching best yarn for knitting, 10% visit your site. See what happens? Now you have 20,000 visitors per month: 1,000 to each of the 20 articles. If you wrote 40 articles you might have 40,000 visitors. More articles = more traffic.


If this doesn't make total sense yet, that's not a problem. This was a quick primer on the topic, not an in-depth discourse. For now, just understand that the more articles your site has, the more visitors it will be able to draw in.

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